Am I really going to start a blog post by butchering a quote from Romeo and Juliet? Am I going to insist that an app by any other name would smell as sweet? Yes, I am, because 1) My team and I renamed our app and 2) who doesn’t like roses? Well, at least the ones grown locally in … [Read more...] about What’s in a Name? On Shakespeare, Trademarks and (Re-)Naming an App