I never thought farmers would be taking pictures of heirloom tomatoes and uploading them to a website so chefs could order them.
But that’s what Provender is making happen. It’s farming 2.0. Now chefs can find out with one click how much of a fruit or vegetable farmers are growing, when they’ll harvest, how much it costs, and when they can deliver it to the restaurant’s door.
And it doesn’t stop at vegetables. There are also eggs, meat, fish and honey–all from Quebec, often organic, and always deliverable directly to the restaurant. It’s a restaurant, caterer, and food industry-only service–no lowly consumers like you or me–but it’s re-shaping how Montrealers (and Torontonians, Bostonians, and a handful of other cities-ians) are eating at restaurants.
Weird crinkly southern squash and heirloom beans? Yes, please.
Here’s the link to download the mini radio documentary I did on the company. Interviewees include:
Cai Rintoul, co-founder of Provender
Stéphanie Audet, Montreal-based vegan chef, and Provender user
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